Privacy Policy
Western Crown and Bridge Laboratory
Website: https://wcb.co.nz
Last Updated: May 2026
1. Introduction
Western Crown and Bridge Laboratory (“we”, “our”, “us”) is a New Zealand–based dental prosthodontics manufacturing laboratory. We are committed to protecting the privacy, confidentiality, and security of personal and health information in accordance with the Privacy Act 2020 and the Health Information Privacy Code 2020.
This Privacy Policy explains how we collect, hold, use, and disclose personal and health
information in the course of providing our services to:
By engaging our services or providing information to us (directly or indirectly through a health professional), you acknowledge and consent to the practices described in this policy.
2. Nature of Services
We design and manufacture dental prosthodontic devices, including crowns, bridges, dentures, implant restorations, and related appliances.
We primarily act on prescriptions and instructions provided by registered dental professionals and may also provide denture services directly to members of the public. All personal and health information handled by us is treated as confidential health information.
3. Collection of Personal and Health Information
We collect personal and health information necessary to provide our services. In most cases, this information is received from dental professionals who submit prescriptions and clinical data on behalf of their patients. We may also collect information directly from patients when providing services to them. We may also collect information from other lawful third-party sources where relevant.
3.1 Types of Information Collected
Personal information may include:
Health information may include:
We may also collect limited website usage information, including IP address and browser/device data.
4. Method of Collection
We collect and receive information through:
Seazona, 3Shape, iTero, DS Core, Medit Link, Dexis, Shining 3D Dental Cloud, DTX Studio Go, and Microsoft 365
Where information is provided about another individual, the provider is responsible for ensuring that appropriate consent has been obtained.
5. Purpose of Collection
We collect and use personal and health information solely for legitimate business and clinical purposes, including:
- Manufacturing dental prosthodontic devices
- Fulfilling prescriptions and clinical instructions
- Providing direct patient services
- Managing orders, accounts, and transactions
- Communicating with clients and patients
- Maintaining accurate records and quality assurance
- Meeting legal and regulatory requirements
- Meeting legal and regulatory requirements
- Improving our services and operational processes
We do not use personal or health information for unrelated purposes.
6. Confidentiality and Handling of Information
We recognise the sensitive nature of health information and maintain strict confidentiality at all times.
7. Disclosure of Information
We may disclose personal or health information only where necessary and permitted by law, including to:
We do not sell, rent, or disclose personal information for marketing purposes.
8. Data Storage and Location
All personal and health information is securely stored within New Zealand.
Information may be held in:
We do not intentionally transfer or store personal information outside New Zealand.
9. Data Security
We take reasonable and appropriate measures to protect personal and health information against loss, unauthorised access, misuse, or disclosure.
Security measures include:
While we take all reasonable precautions, no system is entirely secure, particularly in
relation to electronic transmission.
10. Retention of Information
We retain personal and health information only for as long as necessary to fulfil the purposes for which it was collected and to comply with legal obligations.
When information is no longer required, it is securely deleted, anonymised, or destroyed.
11. Website Use and Cookies
Our website may collect technical and usage information, including IP addresses, browser types, and pages visited.
Cookies may be used to enhance user experience and analyse website performance.
Users may disable cookies via browser settings; however, this may affect website functionality.
12. Access and Correction
Individuals have the right to:
Requests should be made using the contact details below. We will respond in accordance with the Privacy Act 2020.
13. Responsibilities of Dental Professionals
Dental professionals who provide patient information to us are responsible for:
14. Privacy Breaches
In the event of a privacy breach that may cause serious harm, we will:
15. Staff Images and Marketing
We may use photographs or images of our staff in marketing materials or on our website. Such use is undertaken only with the prior knowledge and consent of the staff member and does not involve patient information.
We do not use patient information, images, or case data for marketing purposes without
explicit consent.
16. Changes to This Policy
We reserve the right to update this Privacy Policy from time to time. The current version will be made available on our website.
17. Contact Information
Western Crown and Bridge Laboratory
Website: https://wcb.co.nz
Email: info@wcb.co.nz
Phone: 09 846 8886
Address: 3/110, Mays Road, Onehunga, Auckland 1061